The Testimonial Funnel Builder Skill
Turn Your Buyers Into Testimonials on Your Facebook Post, Automatically
A week after a teacher buys from you, she gets an email in your name: comment on this post and tell people what you think, and I will send you something good. She comments. A bot DMs her the bonus. Your post fills up with real buyers saying real things.
A skill is a set of directions you add to your own Claude. This one has an AI named Claude build my Testimonial Funnel for one of your products inside your own Kajabi account: three automations, every email and DM written in your name. You read the words, you say yes, you switch it on.
Every comment is a real person, in their own words, on the post that does your selling. No made-up reviews, no countdown, no “only 3 left.”
One payment of $47. Build it for every product you sell.
Your happiest buyers never say so where anyone can see it. 🤐
They bought. They use it every week. They would tell a friend in the hallway. But the post under your ad has three comments, your reviews page has two, and the next teacher who lands on your page has no idea anybody else is in. So she thinks about it.
Chasing testimonials by hand
Awkward emails. A form nobody fills in.
- A “would you mind leaving a review?” email that feels like begging, so you send it twice a year
- A review form that three people open and one finishes
- Screenshots pasted on your sales page that look like anybody could have typed them
- Nothing for the buyer in return, so most of them never get around to it
With the skill 👉
Every buyer gets asked. The bonus does the asking.
- Seven days after they buy, Kajabi emails the ask in your name: comment on this post, get the bonus
- They comment “purchased” and a bot replies under their comment and DMs them the bonus, within a minute
- The comments pile up on the one post you run ads to, where every new teacher reads them
- Eight days in, your next offer goes out by itself, and anyone who already owns it is skipped
I run this funnel on my own business. It gets the testimonials I would never get by asking nicely, and it gets them on the post that does my selling. Then the ads I run to that post get cheaper, because Meta shows a post full of comments to more people.
“Run ads to that post. The comments on it are what make the ads cheap. Don’t be a cheapo.”
Set it up once. Every buyer gets asked.
Here’s what the skill actually does 😎
There’s a one-time setup: add the skill file to your own Claude and switch on the Kajabi connector. Then one chat of about 30 minutes, in eleven short parts, with a printed one-page sheet that uses the same part numbers.
💬
1. You send one message and answer a few questions.
Which product and which of its offers, the post, the bonus, the trigger words, the next offer. Claude looks in your Kajabi first and asks only what it cannot find. If you did my Walk-Away Number Challenge™, it reads your build notes and asks even less.
✍️
2. Claude writes the words and builds three automations as drafts.
The ask email, the Community DM, the bonus DM and its button, the public replies, the next-offer email: my template, in your name, with your product and your bonus. You read every one and say yes, or say what to change. Then the ask, the bonus DM and the next offer go into Kajabi as drafts.
✅
3. You do the ten minutes only you can do, and switch it on.
Connect your Facebook Page to Kajabi, check one settings page, switch on the bonus DM, and comment on your own post from your personal profile. The reply and the DM land within a minute. Then you publish the next offer and the ask, and Claude reads the count to prove it took new buyers only.
That’s it. Just follow it. It works.
Nothing goes live from Claude. Every automation is a draft until you switch it to Published and click Save, in the order the sheet gives: the bonus DM first, tested with one real comment, then the ask. So nobody is ever asked for a comment that gets no bonus.
On Kajabi’s Growth or Pro plan, Kajabi sends the bonus DM itself. On other plans Claude walks you through ManyChat, a second tool, click by click. Either way, one tool per Page.
The ask, 7 days after they buy
An email in your name, with a bonus they can’t not click.
My email, in your words: glad you grabbed it, hope you dove in, can you do me a quick favor. A sample comment with a blank in it, so they know what to write. The trigger words in bold. Then the bonus, with no forms and no hoops.
- The subject line is the bonus, never “testimonial” or “freebie.” Say what they get.
- Every offer of the product is a trigger: the yearly, the quarterly, the trial, an upgrade. People you give it to get asked too.
- A Kajabi Community? Buyers in it also get a short heads-up DM: I just sent you an email, check your spam.
- Seven days is my default. Anywhere in the first month works, while they are still excited.
My bar for the bonus: so good they can’t not click. Your 10 most-downloaded resources. A full bonus unit. The complete answer-key pack. Not a checklist, not a discount code.
The comment, the DM, the next offer
They comment. The bonus lands in their DMs. Days later, your next offer.
A Comment-to-DM automation watches your Page. A comment with a trigger word on any post gets the bonus by DM, with a button, and a public reply under the comment so the next reader sees the bot answered. Buyer or not, that is the point: more comments, more reach.
- Trigger words start as purchased, purchase, bought, love, loved, loving. Capitals do not matter, and a single word matches a whole word, which is why the forms are in the list.
- Two or three public replies, picked at random, so the thread looks less automated.
- The next offer on day 8: the yearly plan, an upgrade, the next product, emailed from Kajabi, skipping anyone who already owns it.
- One funnel per product. A second product on the same Page gets its own post, so the bot can tell them apart.
After the first few buyers, come back and say “add a trigger word.” Claude reads its notes and adds the words people really write.
👋🏼 Hi, I’m Jeff Twiddy
What you get for $47
- The Testimonial Funnel Builder skill file, to add to your own Claude. One file, added once.
- Printed directions, one page: the message to send, the eleven parts, the five clicks only you can do, the test, and the words to say when you come back.
- Three short lessons: add the skill, build your testimonial funnel, coming back later.
- My own words. Claude starts from the email, the DMs and the replies I run on my own business, and writes them in your name.
From every funnel you build:
- The ask: an email seven days after every purchase, with a Community DM when you have one
- The bonus DM: a comment with a trigger word gets the bonus by DM and a public reply
- The next offer: eight days after the purchase, skipping anyone who already owns it
- A proof tag on every buyer who was asked, and a notes file so the next change takes one message
One payment of $47. Build it for every product you sell.
✅ What you need before you buy
Four things. The first one decides who sends the bonus DM, so check it before you pay.
🔗
A Kajabi account with the product already selling
For Kajabi to send the bonus DM you need the Growth or Pro plan (the Comment-to-DM feature) and your Facebook Page or Instagram connected to Kajabi, which only you can do. Kajabi says legacy plans cannot connect a Page. On those plans, and below Growth, Claude walks you through ManyChat instead: a second tool, free to start, about $15 a month on its paid plan.
🖥️
A paid Claude plan and the Claude desktop app on a Mac or Windows computer
Claude is the AI assistant that does the build. Any paid plan works: Pro, Max, Team or Enterprise. It talks to Kajabi through the Kajabi connector inside the desktop app and runs a small program inside the skill that writes your words. A phone or a Chromebook will not do the build. On Team or Enterprise, your admin may need to turn on skills, connectors and code execution first.
📱
A post on your Facebook Page that promotes the product
An image or a carousel, the post you would run as an ad, chosen to live for years, because every buyer is sent to it. No post yet? Claude writes one with you and you publish it from your Page. Facebook is my default: a Facebook post can carry a link and stays viral longer. Instagram works too.
🎁
A bonus worth getting, with its link set to “anyone with the link”
A Google Doc or Drive folder, a Kajabi download page or a free Kajabi offer. You set the sharing yourself and Claude proves the link opens. If your bonus is weak, Claude says so and offers three ideas pulled from your own product. You pick.
💵 Claude is its own bill.
This skill doesn’t include a Claude plan. Check Claude’s prices at claude.com/pricing. Kajabi is its own account too, and so is ManyChat if you choose it. Check Kajabi’s prices through my partner link in the lessons.
Nothing goes live from Claude. It builds drafts, never types a password, never clicks through a Facebook or Instagram sign-in, never presses Delete, and never comments on your post as you. You publish, and you make the one test comment.
“But what if...”
Let’s handle your questions.
“I’m not technical.”
“What is Claude?”
“Is this the same as your Testimonial Funnel™ course?”
“Does Claude post or comment as me?”
“Will it email everyone who ever bought?”
“What if my Kajabi plan is Basic, or an old one?”
“What if I have no post, or no bonus yet?”
“Can I use Instagram instead of Facebook?”
“Is this in the Walk-Away Number Challenge?”
“What if Claude changes something?”
“Can I get a refund?”
“Can I share the skill?”
One payment of $47. Build it for every product you sell.
Who’s behind this
I was a high school math teacher for 13 years and a head football coach. Then I built and sold multiple multi-million dollar curriculum businesses.
I’ve helped over 1,000 teacher sellers build real businesses beyond TPT: memberships, automated funnels, profitable ads, and recurring revenue that doesn’t depend on any algorithm.
I run this funnel on my own business, and this skill builds it the way I built mine, from the same email and the same DMs. I test everything I teach in my own business, so when it gets into your hands, it already works.
1,000+ teacher sellers helped8+ figures earned13 years in the classroom
Your buyers are your best ad. Let them say so.
One payment of $47. Build it for every product you sell.
The Facebook post, the comments, the DM and the emails shown on this page are drawings made in October 2026 to show the skill, not screenshots. Pine Hollow Math is a made-up seller (not a real store), and Maria, Jonah, Priya, Ava and Dana are made up too; the words in the pictures are the skill’s own template. Kajabi’s plan details on this page come from Kajabi’s help pages and a real Kajabi site, read in October 2026, and can change; ManyChat’s from its help pages on the same dates. The lessons link to Kajabi with our partner link: we earn a commission if you sign up for Kajabi through it, at no extra cost to you. Claude is made by Anthropic. Kajabi, Meta (Facebook and Instagram), ManyChat and Anthropic are separate companies and separate accounts, and none of them sponsors or endorses this skill. Teacher Seller School is not affiliated with or endorsed by TPT (Teachers Pay Teachers).
Earnings Disclaimer: This skill builds a testimonial funnel in your Kajabi account. What you earn depends on your products, your prices and your marketing, and there is no guarantee that you will earn any money using it. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services.
